FUNDRAISING COURSES

All courses are 1 day in duration unless otherwise shown.

	An Introduction to Fundraising and Fundraising Planning
	Are we too small for a Major Gift?
	Improving your Writing Skills for Fundraising
	Raising Money from Companies
	Organising Profitable Fundraising Events
	Maximising The Effectiveness of Volunteer Fundraising
	Researching and Securing Grant Aid
	Raising Money from Legacies
	Securing Grant Aid from Government and Statutory Sources
	Organising a 'Big Gift' or Capital Fundraising Appeal - 7 Critical Factors

RAISING MONEY FROM LEGACIES

OVERVIEW

Encouraging your supporters to leave a gift to your charity in their wills can result in gifts which are amongst the largest your organisation will ever receive. Legacy income is worth around £1.9 billion a year to UK charities. Whilst no exact figures exist for legacy giving in Ireland, there is general evidence to show that up to 60% of people who support charities are happy to consider leaving a gift in their will. Yet many charities and not for profit organizations do not have a strategy for encouraging this form of giving. This one day course will present a step by step guide to developing a legacy strategy.

WHO WOULD BENEFIT FROM THIS COURSE ?

Anyone who wishes to increase their income through developing a legacy strategy for the first time. Fundraisers who wish to improve their performance in this key area of fundraising.

TOPICS TO BE COVERED

• Legacy giving in the UK and Ireland – Background
• Developing a legacy strategy appropriate to your organisation
• Identifying target audiences and markets
• Designing compelling legacy materials
• Networking with external agencies and accessing useful legacy resources
• Promoting legacy giving: internal and external PR
• Making the legacy ‘ask’ – who, what, why, when and where
• Ensuring good record keeping
• Tracking and evaluating your progress

TRAINING METHODS

All TrainingPeople courses are highly practical in nature and questions and comments are actively encouraged. No one is ever forced to participate at any of our courses but we do encourage maximum group participation. We make use of exercises, small group work, work in pairs and exercises such as quizzes and ice breakers designed to promote discussion and learning. The main points are illustrated by a mixture of PowerPoint, hand outs, use of a flip chart and video / audio (where appropriate). Our trainers always strive to provide actual examples of how the various issues under discussion have been practically implemented by individuals or organisations.