FUNDRAISING COURSES

All courses are 1 day in duration unless otherwise shown.

	An Introduction to Fundraising and Fundraising Planning
	Are we too small for a Major Gift?
	Improving your Writing Skills for Fundraising
	Raising Money from Companies
	Organising Profitable Fundraising Events
	Maximising The Effectiveness of Volunteer Fundraising
	Researching and Securing Grant Aid
	Raising Money from Legacies
	Securing Grant Aid from Government and Statutory Sources
	Organising a 'Big Gift' or Capital Fundraising Appeal - 7 Critical Factors

ORGANISING PROFITABLE FUNDRAISING EVENTS

OVERVIEW

In every locality there are large numbers of events going on every day of the week, many in aid of charity. It is a crowded market place with diverse activities jostling for attention. This one-day workshop will look at how organisations can plan eye catching, popular events and how events can be marketed and managed to ensure profitability. The workshop will also consider how the risks involved in organising major events can be minimised.

WHO WOULD BENEFIT FROM THIS COURSE ?

Anyone with responsibility for the planning, management or delivery of fundraising events and those considering organising events for the first time. The course will benefit those who wish to improve their event planning and those with no previous experience of organising events.

TOPICS TO BE COVERED

• How to select events that will prove successful and profitable for your organisation.
• Establishing criteria for evaluating your event.
• Defining, describing, researching and reaching the target audiences for your event.
• Event Branding - Creating a strong image and identity for your event.
• Event Marketing - How to market your event powerfully and effectively.
• Preparing an event income and expenditure budget which is comprehensive and realistic
• Risk Management - how to organise a safe and profitable event.
• Common reasons why events fail and contingency planning.

TRAINING METHODS

All TrainingPeople courses are highly practical in nature and questions and comments are actively encouraged. No one is ever forced to participate at any of our courses but we do encourage maximum group participation. We make use of exercises, small group work, work in pairs and exercises such as quizzes and ice breakers designed to promote discussion and learning. The main points are illustrated by a mixture of PowerPoint, hand outs, use of a flip chart and video / audio (where appropriate). Our trainers always strive to provide actual examples of how the various issues under discussion have been practically implemented by individuals or organisations.