PROFESSIONAL DEVELOPMENT COURSES

All courses are 1 day in duration unless otherwise shown.

	Time Management for Busy Managers - Part 1: An Introduction
	Time Management for Busy Managers - Part 2: More 'Time Tactics'
	Public Speaking and Presenting - How to be an excellent communicator
	Key Principles of Effective Staff Management
	Working with the Press and Media - Key Principles and Issues
	Organising and Running Successful Meetings

WORKING WITH THE PRESS AND MEDIA - KEY PRINCIPLES AND ISSUES

OVERVIEW

Publicity can be the ‘life blood’ of any voluntary or community organisation. Yet it is becoming more and more difficult to obtain media coverage and, sometimes, it seems that the press and media are working to their own agenda (and it’s not always in tune with ours!). This practical, participative course will consider ways of using both established and new methods of promoting our aims through print and broadcast media. There will also be a session on handling media crises.

WHO WOULD BENEFIT FROM THIS COURSE ?

Anyone with responsibility for drafting media strategies, writing media releases or representing their organisations to the press and media. The course may particularly benefit to those who are required to be media spokespersons.

TOPICS TO BE COVERED

Who are the key media players? Information and discussion session on the media in Ireland
Know your media - Why media research is vital, the key differences between media types
Devising a Media Strategy - Key Principles - Understanding what you have to offer
‘It’s got to be News’ - Local versus national press coverage
Up close and personal - the importance of ongoing, personal contact
How to write an effective press release
Organising an successful photo call and tips for organising memorable, unusual images
Key Factors for successfully securing and delivering radio and TV interviews and articles
Media Panel Questions and Answers - Where possible this one day session will include a panel discussionwith local media reporters and managers (subject to availability)